and Google Cloud Collaborate to Bring the Power of Generative AI to Influencer Marketing, with Skye, the leading innovator in the marketing technology industry, today announced the launch of Skye, the world’s first AI companion designed specifically for influencer marketers. Skye empowers marketers with advanced AI capabilities to streamline and optimize their influencer marketing campaigns.

In today’s rapidly changing digital media landscape, influencer marketing has become important for brands to engage with their target audience. Launched 5 years ago, is one of the fastest growing influencer marketing platforms. serves over 5,000 global brand and agency marketers running influencer campaigns. The platform helps marketers find the right influencers, build partnerships, execute campaigns, and track reports, all under one roof. now aims to revolutionize the industry with Skye, an innovative solution that combines cutting-edge AI technology with influencer marketing expertise.

To enhance Skye’s AI capabilities, leverages Google Cloud’s Vertex AI PaLM API to bring you cutting-edge technology in influencer marketing. This partnership paves the way to improving the performance and success of influencer campaigns.

Skye offers a seamless and efficient solution to accelerate and scale influencer marketing efforts. Influencer marketers can expect a whole new level of ease and precision.

  • Magic Search: To Find The Perfect Influencer Match: Users discover the most accurate influencers for their campaign with Skye’s Magic Search. They can achieve this by simply typing in their search criteria across 100+ languages or uploading an image or mood board if they’re looking for a particular aesthetic.
  • Lookalike Recommendations: To Expand Marketers’ Influencer Network Easily: Skye’s Lookalike Recommendations feature allows users to effortlessly expand their influencer network. With a click of a button, Skye instantly provides a list of influencers similar to their chosen influencer, saving them time and effort while broadening their reach and potential collaborations. They can further engage in conversations with Skye to gain insights and recommendations to refine their influencer discovery.
  • Automated Email Generation: To Streamline Collaboration Effortlessly: Users save valuable time with Skye’s automated email generation feature. Skye types out personalized influencer collaboration emails on the users behalf, ensuring a professional touch and expediting the collaboration process. Users spend less time on administrative tasks and more time building meaningful partnerships.
  • Brand Consistency and Risk Management: To Protect Brand Reputation: Skye acts as a brand’s vigilant assistant, reviewing influencer-uploaded content to ensure brand alignment. It also monitors the comments section of influencer posts, proactively alerting users of any negative comments that may require immediate attention to safeguard the brand’s reputation.