A new global study reveals that while consumers are optimistic about the benefits of Artificial Intelligence (AI), they also express fear and confusion about how businesses use AI to engage them today. AI is poised to transform everyday life, including how consumers interact with businesses. While the upside of that is enormous for both parties, there are educational and emotional hurdles to be cleared before consumers feel comfortable enough to use AI to its fullest potential. A survey of 6,000 consumers across six countries showed a wide range in understanding, attitudes, and receptiveness towards AI.
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