PublicRelay Launches Industry-First Predictive Analytics Offering
PublicRelay, the leading communications analytics and advisory company, has launched an all-new suite of predictive analytics that is now available to clients. These industry-first solutions build on the company’s rich, accurate dataset to identify articles likely to go viral and predict competitive messaging initiatives before they get traction.
The new offerings shift a portion of the communicator’s job from a reactive role to a proactive one – putting them squarely in the driver’s seat of brand messaging. These capabilities were made possible by recent developments in artificial intelligence, paired with the accurate analysis from PublicRelay’s human-augmented technology approach.