How operators are taking on the ‘dirty data’ challenge

Artificial intelligence (AI), automation and analytics are the foundation of mobile operators’ digital transformation. But in order to take advantage of these technologies to better serve customers and improve network functionality, operators need access to usable data. This is not as easy as it sounds. Despite years of grappling with so-called ‘big data’, operators’ information is often siloed, inconsistent, incompatible and incomplete. In fact, 57% cited ‘dirty data’ as the single biggest obstacle to leveraging AI in operations in a recent TM Forum report.

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