Building Real-time Location Applications on Massive Datasets

Gartner predicts that by 2022, 30% of customer interactions will be influenced by real-time location analysis, up from 4%. This shouldn’t come as a surprise given the explosion of smart devices and sensors and the amount of customer data that’s being captured — most of it with location and time information. But this also means increasing pressure to improve the speed and accuracy of business processes and deliver contextually-relevant experiences by analyzing massive datasets, visualizing the results and delivering highly customized location-aware analytics applications.

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