Planful and Postal Announce Partnership to Help Customers Measure and Track Marketing ROI

Planful Inc., a pioneer in cloud-based financial performance management software, today announced that Postal, the world’s leading offline engagement platform, has joined Planful’s Partner Network. The partnership gives Postal customers a transparent way to track what they spend on the Postal platform, measure the ROI of Postal campaigns, and replace friction-filled, static spreadsheets with Planful to create, execute, and easily manage marketing plans and budgets across Postal and other services marketing channels.

“Especially in today’s economic climate, marketers need an easier way to prove the return on investment they’re getting from different campaigns and channels,”
“Postal has made it easy to achieve ROI with offline engagement. Now, by partnering with Planful, we’re making it easier for our customers to actually measure and track that ROI. Even better, Planful gives our customers an intuitive marketing planning and budgeting tool that helps them do the same across every marketing effort.”
Erik Kostelnik, Founder and CEO at Postal.

Planful helps marketers build, execute, and measure plans and budgets while tracking business spending and value in one place. For the postal campaign; campaigns on advertising networks like Google, LinkedIn and Meta (Facebook & Instagram, etc.); events and campaigns run from leading CRM systems like Salesforce; or any other marketing effort, Planful provides the financial performance insights needed to make better, faster decisions.
Marketers can also use Planful to compare campaign performance between mail campaigns and other campaigns, and quickly redeploy marketing spend to the best performing channels.

Planful manages a diverse network of over 70 Certified Partners to help guide, inform, and accelerate the Planful customer journey. Together with Planful, these partners enable companies to treat financial performance like a team sport.

“Planful not only gives marketers unprecedented insights into spend and budgets, it lets marketers team up with the Office of the CFO because it helps them speak in the language of financial performance rather than marketing jargon,”
“Planful and Postal already use each others’ solutions. We’re confident that adding Postal to our network of partners gives our joint customers more critical insights and options as they push for peak financial performance. We are excited to partner with Postal and look forward to helping marketers get more ROI from every penny they spend.”
Rowan Tonkin, Chief Marketing Officer at Planful.

Planful is a pioneer in cloud-based financial performance management software. Helping businesses achieve peak financial performance, the Planful platform is used worldwide to streamline planning, budgeting, consolidation, reporting, and analytics across the enterprise. Planful empowers finance, accounting and business users to plan with confidence, close faster, and generate accurate reports.

More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys and Zappos, trust Planful to speed up cycle times, increase productivity, and improve accuracy. Planful is a private equity firm backed by Vector Capital, a leading global private equity firm.