The Sandbox, a top decentralized gaming virtual world and a division of Animoca Brands, and web3 studio Run It Wild have joined forces, according to NFT Technologies Inc., a leading technology company that partners with top brands to speed up their entry into the web3 space through innovative technologies and unmatched creativity.
The Sandbox is a hybrid of virtual property and a theme park that fully embraces the idea of the metaverse, a networked online area where many worlds and characters can communicate with one another. NFT Tech joins more than 160 other brands that already have partnerships with The Sandbox, including Deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all of which support the idea of giving players the freedom to create and pursue their own experiences using both unique and well-known characters and settings.
“Most brands and rights holders today connect to their audiences across multiple platforms, from TikTok, Twitter, Instagram, Meta, LinkedIn, the list goes on”, “We see emerging virtual worlds and environments as the next great place to reach new web3-native audiences and also create deeper engagement and more meaningful experiences for existing customers. Delivering games alongside creative strategies and concepts for our current and future IP in the Sandbox is a perfect partnership with a leading metaverse on the Ethereum blockchain.”
Adam De Cata, CEO, NFT Tech
The ERC-20 utility token SAND serves as the foundation for all transactions and interactions within the Sandbox ecosystem. It is used to support gameplay-related transactions including buying land, interacting with content, and staking to take part in the decentralized autonomous organization’s governance (DAO). According to CoinMarketCap, the token’s market cap has a peak of over US$10B and a current fully diluted market worth of over US$2B.
This collaboration fits perfectly with The Sandbox’s recently stated plans to grow its ecosystem by bringing on more partners. This includes new LAND sales geared toward particular locales and sectors as well as the beginning of a content series created to draw businesses and intellectual property to the virtual environment. The Sandbox also intends to establish flagship communities that celebrate the diversity of places and cultures within the metaverse.