Microsoft wants new IPs to turn into long-running franchises

Microsoft has clear ambitions for its new wholly-owned IPs: To turn them into engagement-driven titles that can stretch across entire generations and easily translate to other platforms. In a recent interview with MCV UK, Xbox Game Studios boss Matt Booty lightly discusses this new plan. Essentially Microsoft wants to invest in IPs that will carry across years similar to Halo and Minecraft, while tying into transmedia content to boot. This strongly hints new IPs from Obsidian and The Coalition could be heavy-hitters.

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