Google owner calls for ‘proportionate approach’ to AI regulation

Sundar Pichai, the CEO of Google-owner Alphabet, urged regulators on Monday to take a “proportionate approach” when drafting rules for artificial intelligence (AI), days before the European Commission is due to publish proposals on the issue. Regulators are grappling with ways to govern AI, aiming to encourage innovation while curbing potential misuse, as companies and law enforcement agencies increasingly adopt the technology. Pichai said there was no question AI needs to be regulated, but that rulemakers should tread carefully.

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