A rising middle-class with escalating disposable income has helped the Indian financial services company Fedbank Financial Services Limited (Fedfina) enjoy unprecedented growth in the last decade. With 250-plus gold-loan branches catering to the Indian market, Fedfina is poised to emerge as a leading player in the BFSI space. Growing in such a highly competitive market required Fedfina to establish itself as a trusted financial services brand.
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