Decentriq raises $15M to expand its data clean rooms platform

Data clean rooms, a buzzy term that’s gained currency among the enterprise lately, refers to a secure environment where customer data is anonymized, processed, normalized, and stored. The concept is designed to balance privacy with utility, helping to aggregate data from different sources and combine it with first-party data to provide insights. For example, in the advertising domain, a data clean room can allow brands to collect data about ad performance on a given platform and use that data to evaluate their campaigns.

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