Snowplow, the global leader in AI-ready customer behavioral data, announced an investment from Databricks Ventures. The investment will further extend the partnership between the companies to empower organizations to deliver Next-Gen Customer Experiences.
Building on the successful partnership established between Snowplow and Databricks, this funding will lead to joint initiatives to market. These include both other engineering integrations and generic solutions to streamline AI delivery, powered by first-party customer data from Snowplow. Later this month, at Databricks Data AI Summit 2023, Snowplow Product Manager Yali Sassoon will officially announce the latest joint solution called Next Best Action Personalization, which allows Databricks customers to take advantage of a number of benefits of the Lakehouse platform, including:
- Real-time personalized product recommendations;
- Prediction of customer churn;
- Personalized customer experiences across multiple touchpoints.
In addition to developing joint strategic solutions, Snowplow is excited to join Databricks Partner Connect later this summer, making it easier for Databricks customers to leverage behavioral data and deliver it in real time, fully compliant with Snowplow AI. All are directly accessible from the Databricks platform.
“We’re excited to be investing in Snowplow as we deepen our partnership. Collecting, analyzing, and acting on proprietary data is critical for companies to achieve a competitive edge, and the Snowplow platform has been at the forefront of enabling organizations to capitalize on behavioral data,”
“We look forward to featuring Snowplow in Partner Connect later this year, making it even easier for customers to discover and access their offering.”
Andrew Ferguson, VP, Corporate Development & Ventures at Databricks.
“Since establishing our partnership with Databricks, our shared customers have been effective in elevating their first-party customer data to differentiate their AI and Personalization strategies,”
“This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform.”
Alex Dean, CEO and Co-founder of Snowplow.