Apple Builds on Privacy Commitment by Unveiling New Education and Awareness Efforts on Data Privacy Day

In celebration of Data Privacy Day, Apple unveiled a new set of educational resources designed to help users take control of their data.

As threats to the privacy and security of personal information are on the rise, a new Today at Apple® session will educate users on how they can safeguard their data. And to drive awareness about the importance of data privacy, Apple has also partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day in the Life of an Average Person’s Data.”

With innovations that provide users greater understanding of how their data is used and more options to protect it, Apple has a long history of setting the bar for privacy protection. These education initiatives continue that tradition. Apple creates features like App Tracking Transparency and Privacy Nutrition Labels that give people control over their data because the business firmly believes that privacy is a fundamental human right.

A new Today at Apple event titled “Taking Charge of Your Privacy on iPhone” will begin on Saturday, January 28 and discuss features like Mail Privacy Protection, Safety Check, Location Services, and passkeys. Participants will discover how to alter each element in accordance with their unique privacy preferences throughout this session.

To assist users get the most out of their Apple products, Apple offers complimentary creative workshops. Customers can now sign up for Group Bookings and arrange a session for their group, organisation, or class in addition to the new 30-minute session, which will be offered at all Apple Store® locations worldwide.

Anyone can register for Today at Apple sessions at their nearby Apple Store by visiting, regardless of expertise level.

“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features”, “We’re thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”

Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing

Beginning with privacy in mind while designing

Every aspect of Apple’s services and products—from the minute customers unlock their devices to each time they use an app—is designed from the ground up with privacy in mind. Innovative privacy solutions included into Apple services and products are aimed at reducing the amount of user data that is accessible to everyone.

Safari® diverts trackers from their course for this reason. Because of this, the Health app hides user data, and Siri® learns what the user requires rather than who they are. These are just a few of the many privacy features that Apple has incorporated into the design of each and every one of its products and services.

Apple believes that every user should have clear insights into how their data is used, and tools to decide when to share their data and who to share it with. The whimsical short film “A Day in the Life of an Average Person’s Data” invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data — and how Apple works to keep his personal information safe.

“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data”, “Over the years we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do.”

Erik Neuenschwander, Apple’s director of User Privacy

Apple users now have greater choices and control over their personal information because to the company’s dedication to openness, control, and privacy-protecting improvements across its technology. Teams across Apple are advancing this effort on Data Privacy Day and every day. Visit to learn more about Apple’s privacy features.

With the release of the Macintosh in 1984, Apple changed personal technology. With products like the iPhone, iPad, Mac, Apple Watch, and Apple TV, Apple currently leads the world in innovation. The App Store, Apple Music, Apple Pay, and iCloud are just a few of the ground-breaking services that users can use thanks to Apple’s five software platforms: iOS, iPadOS, macOS, watchOS, and tvOS. These platforms offer seamless experiences across all Apple devices. More than 100,000 people work for Apple, and they are committed to creating the finest products possible and leaving the world better than we found it.