Tequity’s Client, Aarin Inc., a Full-Stack Marketing Cloud Systems Integrator, Has Been Acquired by OSF Digital

Tequity, a leading M&A Advisory firm specializing in global Enterprise B2B Cloud, SaaS, and IT companies, acted as the exclusive financial advisor to US-based Aarin Inc. in their acquisition by OSF Digital.

Aarin is a full-stack Salesforce Marketing Cloud systems integrator. With expertise in Salesforce Marketing Cloud, Marketing Cloud Intelligence (powered by Datorama), Marketing Cloud Personalization (powered by Interaction Studio), and Salesforce Customer Data Platform (CDP), Aarin serves clients in several industries, focusing on retail, consumer goods, manufacturing, financial services, and healthcare & life sciences.

OSF Digital, an award-winning digital transformation company with more than 1,000 Salesforce certifications, 2200 employees, and 49 offices worldwide, is acquiring Aarin to strengthen its Salesforce Marketing Cloud expertise. This acquisition will significantly expand OSF Digital’s Salesforce Marketing Cloud center of excellence and delivery team presence in North America. The terms of the deal are not being disclosed.

The acquisition of Aarin further establishes OSF Digital as a highly regarded global Salesforce multi-cloud solution provider and consulting partner. As a well-established Marketing Cloud solutions firm with additional experience in Salesforce Sales, Service, Experience, Health, and Financial Services Clouds, Aarin is known for delivering solutions that improve customer data, marketing campaigns, and efficiency. Together, OSF and Aarin will serve a growing North American customer base with innovative solutions and excellence.

Aarin understands the value of going beyond being a vendor, and the team operates as a digital transformation partner for their customers, their team’s strong consultative Salesforce technology expertise and commitment to excellent service align with OSF’s mission and values. We are pleased to have them join our team.”                                                                                                                                                                                                                                                                                             Gerard (Gerry) Szatvanyi, CEO of OSF Digital.


OSF is a leader in digital transformation. We look forward to joining the OSF team to add immediate value to the North America Marketing Cloud practice, OSF’s acquisition of Aarin provides a major opportunity for us to continue our growth trajectory and support our customers with digital transformation. We couldn’t be more excited to be part of the growing global OSF team.”

The Tequity team are Salesforce experts and know our industry, and there was no doubt in our minds about working with them to represent Aarin Inc. We always felt Anish and Diane put our best interests first, and the support that Anish provided to us throughout the process was invaluable. They are a great group of partners to work with and know the acquisition process well. Tequity’s market knowledge helped us to avoid the potential pitfalls that other firms wouldn’t be aware of and kept the negotiations professional and on track to achieve a great outcome. I am excited to continue our growth at OSF and we would highly recommend Tequity!”                                                                                                                                                                                                                                                                                                                        Rahul Jolly, CEO & Founder of Aarin Inc.

With over 1,000 global clients, OSF Digital has served several businesses, including L’Oréal, Burton Snowboards, e.l.f. Cosmetics, Wharton University of Pennsylvania, Lush Handmade Cosmetics, Domaine Chandon, Urban Barn, etc., and many others. This is the 9th acquisition and 10th investment OSF Digital has made in the past 14 months.