Taboola Beta Tests Integration of Generative AI, Including ChatGPT, to Revolutionize Ad Creation for Advertisers
Taboola, a global leader in recommendations for the open web, helping people discover things they might like, announced today that it is testing general AI integrations, including OpenAI’s ChatGPT, to your advertising platform. A new technology app allows advertisers to use AI to create optimized ads, headlines and content to take their ad campaigns to the next level.
With this app, advertisers will be able to quickly create multiple ad variations using natural language processing and machine learning, allowing them to select creative content based on their queries The ultimate goal is to increase the effectiveness of their advertising and campaigns. AI-generated ads will also be optimized for high performance using data from the tens of billions of interactions Taboola ads generate each year, ensuring maximum impact and reach for advertisers. The company is also exploring other ways to apply AI to make its business more efficient and productive.
“We are thrilled to be experimenting with ways we can integrate cutting-edge generative AI technology into our platform, including the highly advanced ChatGPT,”
“We believe AI technologies will revolutionize the way advertisers create and optimize their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising.”
Adam Singolda, Founder & CEO of Taboola.
Taboola’s new AI-powered ad generator is currently in limited beta testing with the initial goal of making the feature available to advertisers by the end of the year.
Taboola provides recommendations for the open web, helping people discover things they might like.
The company’s AI-powered platform is used by digital properties, including websites, mobile devices, and apps, to drive monetization and user engagement. Taboola has longstanding partnerships with some of the world’s leading digital assets including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. After acquiring Connexity in 2021, Taboola is a leader in providing e-commerce recommendations, generating over a million transactions monthly. Big brands like Walmart, Macy’s, Wayfair, Skechers and eBay are among the main customers.