Putting Customer Data in Shape for Maximum Impact

December 7, 2021, 9:00 a.m. PT

The essential activity of any business is to acquire, retain, and satisfy customers. This requires the very best, most relevant, and actionable data at every customer touchpoint.

Businesses face significant challenges in shaping and mastering customer data for maximum impact. These challenges include CRM silos, out-of-sync customer data, and inflexible and unscalable rule-based approaches for managing these records.

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