AI has the potential to add value to marketing and sales operations. According to a McKinsey survey, 40% of marketing departments using AI achieve 6% or higher revenue growth on average. In sales, respondents most often report revenue increases from AI use in pricing, prediction of likelihood to buy, and customer-service analytics. But AI is also credited with improving the scale and speed of price optimization, or the use of analysis to determine how customers will respond to prices for products across different channels.
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