New Engen is a modern, digital marketing agency that helps brands at all maturity levels – from heritage to disruptor – to learn, evolve, and thrive. We leverage research, creativity, media expertise, and technology to accelerate the adaptation of ideas and executions to achieve breakthrough results in advertising. In an uncertain and ever-changing marketplace, as new channels emerge and best practices change, we remain agile and strategic partners for our clients. We keep our clients at the forefront of digital marketing through continuous, technology-enabled ad testing, and an open, data-rich feedback loop between marketing, analytics, and creative.
The New York Power Authority (NYPA) has expanded its partnership with cybersecurity firm IronNet to address the growing cyber risks
Enterprise Architecture (EA) provides a visual blueprint of the organization, and shows key interrelationships between data, process, applications, and more.
Graph databases provide the ability to quickly discover and integrate key relationships between enterprise data sets. Business use cases such
Business-centric data models are key to gaining a clear view of the data that drives the business – from customers
Tackling Data Quality problems requires more than a series of tactical, one-off improvement projects. By their nature, many Data Quality
Stakeholders in the tech industry ranging from hyperscalers to open-source developers attended a White House cybersecurity meeting last week. There