New competitive intelligence model launched to help drive business for tech companies

With 65% of businesses that update their competitive intelligence weekly seeing a revenue increase as a result – a figure which rises to 75% for those that update their CI daily – a new model to enable tech companies to more easily use CI to drive business success has been launched.

The 4Rs model from Seattle-based Audienz provides a systematic approach to CI that helps businesses gather insights, define their strategies, increase their impact, and monitor their success. The model comprises Rapid 360° Insight to enable businesses to capture competitor information quickly; Right Strategy to ensure that insights are used to inform a strategy that accentuates the company’s differentiators; Realized Impact to turn insights into action, giving marketing and sales teams the ammunition they need to win customers, and Real-time Monitoring, ensuring that sales and marketing teams are kept up to date.

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