Movable Ink, the AI-powered personalized content platform, announced the launch of Movable Ink AI, a unified suite of AI models that optimize every customer experience for increased lifetime value.
Unveiled at Think Summit, the leading AI and technology conference for marketers, the company introduced the next-generation model powered by the GPT-4 as part of a set of four AI models. All four models take a holistic approach to content personalization by leveraging a combination of machine learning, deep learning, and generalized AI to analyze each customer and personalize each experience. Movable Ink has delivered over 662 billion AI-powered experiences in the past 12 months.
“We’re proud to launch our new GPT model as part of our cutting-edge AI suite,”
“It is a powerful complement to our AI Prediction, Vision, and Insights models, all working seamlessly together to empower marketers while simultaneously delighting customers—a win-win for brands everywhere. We’re ushering in a fundamentally different approach to email, allowing marketers to truly understand and take action on customers’ individual needs.”
Movable Ink CEO Vivek Sharma.
Movable Ink AI includes the following models, each leveraging distinct technologies to address key business challenges:
- Generation Model: Available in Closed Beta, Movable Ink’s Generation Model leverages GPT to help marketers create and scale subject lines that align with existing content—increasing the likelihood of customers opening their emails.
- Prediction Model: Analyze customer behaviors, preferences, and campaign data to predict and automate messages end-to-end—from applying the ideal messaging frequency for each customer, to selecting creative, and specifying send-time—to maximize engagement for each individual.
- Vision Model: Leverage computer vision and natural language processing (NLP) to detect, classify, and tag various visual and text elements from content. By uncovering patterns, marketers can better understand what creative elements are most effective and adjust strategies accordingly.
- Insights Model: Build a unique profile for every customer based on a distribution of evolving tastes and engagement data. Utilize these insights to predict and report on what’s effective and resonating.
Movable Ink customers, such as Lands’ End, have harnessed the power of the company’s artificial intelligence to achieve scalable personalization. With a large customer base of more than 6 million addressable customers and a weekly email volume of 60 million, they recognized the importance of personalization and asking for help to achieve their capabilities extend.
“We have already witnessed notable successes in terms of human workload capacity and personalization at scale,”
“Moving forward, continuing to leverage AI within our team is an unequivocal step in the right direction,”
“It empowers us to innovate faster, better, and smarter, enabling us to make a profound impact on how we engage with our customers and rapidly penetrate new markets, for instance.”
Sarah Rasmusen, Chief Innovation Officer at Lands’ End.
It’s a new era of personalization with tools that drive human-centric marketing. Using highly sophisticated AI models, Movable Ink empowers marketers to deliver on the promise of true personalization at every stage of the customer journey.