How does Intel, which expects the market opportunity for AI hardware to grow from $2.5 billion in 2017 to $10 billion in 2022, find new customer opportunities? With AI, of course. In a blog post today, Intel detailed a tool its IT Advanced Analytics team developed internally to mine millions of public business pages and extract actionable segmentation for both current and potential customers. The chipmaker says that its sales and marketing staff have used the new system to discover new leads faster and more accurately than before.
“Intel sales and marketing staff have traditionally used manual search and vendor tools in order to identify potential leads; however, these methods lack the ability to align with the internal language used by Intel staff to properly segment and tailor their outreach plans,” wrote Intel. “Additionally, in the era of globalized business, existing customers are often expanding into new domains, requiring sales and marketing staff to constantly keep current with changes in a wide variety of industries.”