Google Cloud is bringing XR experiences to the mobile with Immersive Stream for XR

July 20, 2022 | 9:30 PM | Singapore

We’re living in a time where consumers expect to do more from home, employee turnover is high, and competition is intense, so companies are looking for ways to use technology to better engage customers, prospects, and employees. eXtended Reality (XR) technology is rapidly advancing as a way to offer companies a way to virtually bring users to places, products, or people that they couldn’t otherwise visit, with a level of immersiveness that engages users better than traditional video, images, or text. Immersive Stream for XR is a Google Cloud service that renders and streams immersive 3D and Augmented Reality (AR) experiences using the power of the cloud.

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