Immerse is a perfect solution for these situations like the one Paolo Tomasetta describes. At its heart is a live online group discussion hosted on an AI-powered digital platform. Its AI technology makes it possible to analyze the feedback of large groups of respondents in real time – so brands can enjoy qualitative inspiration at a quantitative scale. During the discussion, the moderator can interact with the participants using open questions and polls, as well as images, videos, written scripts, moving storyboards and shelf mock-ups. Stakeholders can also observe and influence the digital discussion from anywhere in the world – without the need to travel.