Facebook failed to fix ad-targeting gender discrimination, study finds

Two years ago, researchers at the University of Southern California published a study showing that Facebook’s algorithms could deliver job and housing ads to audiences skewed by race and gender. The methodology they used didn’t account for differences in the job qualifications of the targeted audiences. But in a new paper, the coauthors of the original research claim to have found evidence of a skew by gender for job ads on Facebook even when controlling for qualifications.