The purpose of adopting a machine-first approach is to bring together diverse technologies including automation, AI and analytics in a holistic way.
At Bank of America, Erica reminds thousands of customers when their bills are due. She also helps people balance budgets and search for past transactions. Customers love Erica, even though she’s not a person — she’s a bot. But she also represents how businesses can forge successful digital transformations using a machine-first approach.