Data, analytics, and digital transformation

Accurate, complete, and timely data has always been required for success with digital programs. This is even more the case when it comes to large, enterprise-wide digital transformations. Yet, a recent New Vantage survey reported that just 24% of respondents they thought their organization was data-driven, a decline from 37.8% the prior year. Just as analytical tools are becoming in widespread use, requiring even more reliable data, it’s becoming increasingly difficult to be a data-driven company. Puzzling, isn’t it?