Big data and artificial intelligence are game-changers when it comes to gathering insights and automating tasks. Integrating these technological advantages into organisations and the whole value chain poses big challenges to companies wanting to future-proof their business models. Concrete steps towards this goal come with a multitude of questions regarding necessary data foundations, successful scaling of intelligent applications, and legal and social circumstances. How do we develop a data strategy which enables the implementation of AI and drives success? Which technologies offer scalable solutions and business opportunities also with regards to regulatory requirements? How can trustworthiness be ingrained into products and processes?