With the rise of remote work and retail, businesses have pivoted online in droves this year. Add to that an increased reliance on cloud and hybrid environments, and you have a lot of data out in the world. To truly capitalize on all that data means finding smarter, better ways to acquire, disseminate, and monetize it from traditional sources like enterprise resource planning (ERP), customer relationship management (CRM), financial systems, and other systems of record as well as new sources like Internet of Things (IoT) devices, social media, and customer engagement systems.
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