Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
Pegasystems Inc. , the software company that crushes business complexity, today announced Next-Best-Action Customer Journeys, a new AI-powered capability modernizing traditional customer journeys with intelligent decisioning and propensity modeling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behavior. Instead of forcing customers down pre-determined paths, marketers can intelligently sense customers’ unique context and needs at any given moment, adjust and change their outreach approach in real time, and proactively deliver personalized messages on their preferred channels.
