Nielsen’s Gracenote Expands Content Analytics Capabilities with Launch of Audience Predict
Gracenote, the content solutions pillar of Nielsen , has unveiled Audience Predict, a new content analytics tool that forecasts potential future entertainment programming performance. Leveraging industry-leading Gracenote content metadata, currency-grade syndicated Nielsen audience measurement data and advanced machine learning technology, Audience Predict equips content distributors and owners with predictive insights to make strategic decisions that maximize return on programming investments.
