Google cutting web cookies, ending lucrative tracking tool for advertisers
Alphabet Inc’s GOOGL.O Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users.
Google’s plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday.
