Dun & Bradstreet Named a Leader in an Independent B2B Standalone Customer Data Platform Evaluation
Dun & Bradstreet Holdings, Inc. , a leading global provider of business decisioning data and analytics, today announced that it was named a leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. D&B Rev.Up ABX was recognized by analysts and clients as a “best fit for companies that need a comprehensive B2B-focused CDP.”
”Our mission is to help revenue-generating teams overcome the challenges of wrangling data and technology so that they can focus their time and resources on engaging with their customers and prospects to drive growth,” said Stacy Greiner, General Manager, Sales & Marketing business at Dun & Bradstreet. “We believe our ranking as a leader in The Forrester New Wave: B2B Standalone CDP report is a further testament to our product innovation efforts, focusing on developing solutions that bring sales and marketing teams together so that they have a single view of a customer to more effectively reach, engage and turn prospects into buyers.”
