From Booking to Payment: Cinemark Expands Rokt Integration for Deeper Customer Relevance
Rokt, the leading ecommerce technology company that leverages machine learning and AI to personalize transactions, announced the expansion of its partnership with Cinemark Holdings, Inc., one of the world’s most influential theatrical exhibition companies. Since 2022, Rokt has worked with Cinemark to enhance the customer journey by delivering highly relevant, non-endemic offers on the confirmation page of Cinemark’s ecommerce booking platform. Building on this success, Cinemark will now extend the use of Rokt’s technology to its payment page, creating new opportunities to provide customers with personalized messaging and offers that align with their interests.
Jeff Rosenfeld, Senior Vice President of Digital and Customer Experience at Cinemark, emphasized the importance of this collaboration, noting that Rokt has consistently proven to be a valuable partner. He explained that by delivering relevant messages tied to customer habits and preferences, the partnership continues to deepen audience engagement in meaningful ways.
Craig Galvin, Chief Revenue Officer at Rokt, shared his enthusiasm for expanding the collaboration, highlighting that Cinemark’s decision to implement Rokt’s AI-powered solutions during the Transaction Moment™-the most critical, high-intent stage of the customer journey-reflects a shared commitment to innovation and performance. Galvin explained that this expansion not only drives real-time relevance but also creates incremental value for Cinemark by unlocking fresh monetization opportunities.
Rokt’s technology is trusted by thousands of leading ecommerce companies and is expected to power more than 7.5 billion transactions in 2025 alone. The company has been on a rapid growth trajectory, reporting more than 40% year-over-year revenue growth in 2024, reaching $600 million. The news of this expanded collaboration follows Rokt’s recent partnerships with major brands including Ulta Beauty, Albertsons, and Macy’s, as well as acquisitions of Canal, mParticle, and Aftersell to further strengthen its ecommerce ecosystem.
Cinemark, headquartered in Plano, Texas, operates nearly 500 theaters with over 5,500 screens across the U.S. and Latin America, offering premium amenities such as Luxury Lounger recliners, D-BOX motion seats, Barco laser projection, and Cinemark XD. With award-winning loyalty programs like Cinemark Movie Club and an emphasis on immersive experiences, Cinemark continues to position itself as a leader in cinematic entertainment.
Rokt, headquartered in New York, continues to redefine ecommerce by making every transaction more relevant. Trusted by companies like Live Nation, Uber, PayPal, Hulu, Staples, AMC Theatres, and HelloFresh, Rokt’s AI Brain and global Ecommerce Network connect millions of customers worldwide, transforming the way businesses deliver value at the moment that matters most.
