Customer data can be transformed into interactive conversations with Market Logic Software’s DeepSights Persona Agents
Market Logic Software proudly announces the launch of DeepSights Persona Agents, a groundbreaking capability that transforms static customer profiles into dynamic, AI-powered conversational personas. This innovation is designed to bring customer segments to life, enabling marketing, insights, and product teams to explore ideas and test strategies at scale through real-time, natural language interactions.
With DeepSights Persona Agents, organizations can simulate customer feedback through synthetic personas built directly from their own data. Unlike traditional persona reports, which are often buried in PowerPoint decks and quickly become outdated, these agents represent living, adaptive reflections of customer groups. Each Persona Agent is modeled on segmentation data and behavioral insights, and guided by detailed prompts to accurately mirror the mindset, preferences, and behaviors of a given segment.
Business users can now engage with these personas in natural conversations, asking questions, testing creative campaigns, or ideating new products without waiting weeks for conventional research cycles. Teams can interact with one Persona Agent at a time or even conduct virtual focus groups with multiple agents simultaneously, unlocking feedback cycles at the speed of thought.
Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, emphasized the transformative impact: “With DeepSights Persona Agents, we’re turning segmentation data into living, breathing conversations. This is not just a technical innovation – it’s a leap forward in how organizations can develop products and services that are truly customer-centric. It complements qualitative research by enabling instant, scalable feedback loops.”
Unlike generic synthetic persona technologies that offer the same pre-set profiles to every business, DeepSights Persona Agents are customized to reflect the unique data of each organization. Existing research reports—both quantitative and qualitative—can be rapidly incorporated into the platform and transformed into interactive characters. Even companies without formal segmentation analyses can generate their own personas from as few as five to ten interview transcripts grouped by customer type, creating virtual personas that are both accurate and representative of their audience.
DeepSights Persona Agents are available immediately, supported by a rapid end-to-end implementation service. Market Logic’s experts guide businesses through setup, testing, and rollout in less than two weeks, ensuring a seamless integration into existing workflows.
Market Logic is the global leader in SaaS solutions for market intelligence and insights. Powered by its proprietary DeepSights AI for Insights technology, the platform enables teams to transform trusted insights into measurable business impact at scale and speed. Hundreds of consumer-focused brands-including Unilever, Vodafone, Bayer, and Tesco-rely on Market Logic to accelerate innovation, make smarter decisions, and embed insights at the heart of their organizations.
