Pinkfish AI Launches Generative Automation, Redefining How Enterprises Automate at Scale

Pinkfish AI, pioneer of Generative Automation, today launched a platform that radically changes how enterprises create and manage automations. Now available for use by enterprises anywhere, the Pinkfish Generative Automation platform combines the intuitive interface of generative AI with enterprise-grade reliability to empower anyone including those in operations, services and other business units who have no coding experience to create powerful automations through natural language conversations.

Customers, including IPSY, Humach, Sage Publications, Elevate, Talkdesk and others, are already leveraging Pinkfish’s Generative Automation Platform to drive significant efficiency gains. Use cases span critical business functions across operations, services organizations and IT teams, with new automations deployed in hours rather than months.

The company also announced that it closed a $7.6 million pre-seed funding round led by Norwest Venture Partners to accelerate product innovation and usher in general availability. Storm Ventures and angel investors joined the round. Norwest Partner Scott Beechuk will join the board of directors.

Scalable Generative Automation for Deterministic and Agentic AI Use Cases
Despite significant investments in automation tools, enterprises continue to struggle with widespread manual, repetitive tasks that drain resources and slow business operations. Traditional automation platforms require specialized expertise and lengthy deployment cycles – leaving most automation needs unaddressed as tickets pile up in IT backlogs.

“With Generative Automation, Pinkfish introduces a new approach that makes creating enterprise-grade automations as simple as having a conversation,” said Charanya “CK” Kannan, Pinkfish’s co-founder and CEO. “Unlike traditional low-code platforms that become unwieldy with complex workflows, Pinkfish allows users to simply describe what they need, and the platform collaborates to quickly build a solution. The result is a reliable automation that seamlessly scales from one to a million runs with perfect consistency, whether for deterministic or AI agent use cases.”

Pinkfish was co-founded in 2024 by Kannan, who previously served as chief product and technology officer (CPTO) at Talkdesk, where she was instrumental in growing the company from Series A to a $10 billion valuation in just six years; and CPTO Ben Rigby, who was Talkdesk’s senior vice president of AI.

At the Forefront of a Fast-Growing AI Agent Market
The nascent AI agent market is poised for substantial growth, from just $5 billion last year to more than $47 billion by 2030, according to a recent study. The use of generative AI and other technologies will combine to automate work activities that take up as much as 70% of employees’ time today, McKinsey noted.

“In a sea of AI companies, where so few have products in production generating measurable ROI for customers, Pinkfish really stands out. While most companies are either focused on self-service for SMBs or heavy lifting implementation for the enterprise market, Pinkfish has cracked the code on self-service for the enterprise,” said Norwest’s Beechuk. “CK and Ben have leveraged their deep technology expertise and experience from Talkdesk to deliver real value for customers, especially in complex environments. We see incredible potential in Pinkfish to transform the way enterprises automate.”

The Pinkfish Generative Automation Platform represents a breakthrough in enterprise automation by combining:

• Natural language automation development that eliminates the need for coding or specialized training
• Deterministic execution that ensures consistent, reliable results at enterprise scale
• Self-healing capabilities that detect environmental changes and automatically suggest and implement fixes
• Seamless handling of both simple workflows and complex AI agent scenarios
• Enterprise-grade governance and team collaboration features
• 200+ integrations, browser automation, large language model (LLM) and document processing all in one platform

Build Automations for Your Enterprise Faster – Sign up for Pinkfish Today!
If you are ready to speed up your enterprise automation and help shape the future of software development, visit www.pinkfish.ai today and start building smarter, faster automations with Pinkfish.

Customer Quotes:

Sree Sreedhararaj, CTO of IPSY, the world’s largest beauty subscription; Ex-CTO of Sephora
“Pinkfish has revolutionized how we operate, combining the creativity of generative AI with the precision of automation. What used to take days is now accomplished in moments—delivering personalized experiences that delight our customers and drive measurable results. With PinkFish, innovation isn’t just a goal; it’s our daily reality. The IPSY team has been leveraging Pinkfish for automations in instances across the company, from mission-critical real-time pricing workflow automation to employee offboarding automation. Our teams love the platform because it saves them time and resources without compromising results. It’s clear that the future of automation lies in what Pinkfish is building reimagining automation from the ground up for the AI generation”

Tim Houlne, CEO of Humach, a customer experience (CX) customer contact center provider
“Pinkfish is our premium partner, and we’ve leveraged their platform for many of our customers. We’ve used the Pinkfish Generative Automation Platform to build digital workers faster and with consistent results. We are now using Pinkfish to expand our digital worker and automation practice. This partnership is opening up exciting opportunities for both of our companies, and we look forward to growing together.”