For most of us, the ultimate luxury would be to have a personal assistant who is constantly there to accept your calls, anticipate your needs, and act when necessary. This luxury is now possible thanks to artificial intelligence assistants, sometimes known as voice assistants. Voice assistants are small gadgets that can perform various activities when given a wake word or instruction. They can turn on lights, answer queries, play music, and place internet orders, among other things. On the other hand, virtual assistants are persons who work remotely and can manage a wide range of jobs. Voice assistants, on the other hand, are technologically based. As voice assistants become more powerful, their utility in personal and professional settings will expand.
What Is A Voice Assistant?
It’s nearly impossible to give a single name to any technology that makes our life easier. There are several terms for agents who can do activities or provide services for a person, and they are nearly interchangeable — but not entirely. They differ primarily in words of how we connect with the technology, the app, or both.
Some basic definitions, similarities, and distinctions are as follows:
Intelligent Personal Assistant (IPA): This software can help people with simple chores by speaking to them in natural language. Either text or speech can trigger an action. Intelligent personal assistants can look for answers to a user’s questions on the internet.
Smart Assistant: This phrase usually refers to physical devices that provide various services by using brilliant speakers that listen for a wake word to activate and do certain activities. Intelligent assistants include Amazon’s Echo, Google’s Home, and Apple’s HomePod.
Virtual Digital Assistants (VDAs): These are computer-assisted software application or platforms that interpret natural language in written and spoken form and assist the user.
Chatbot: The most common way to communicate with a chatbot is through text. Chatbots can imitate a human user’s conversation. Many firms utilise them in customer service to answer simple questions and, if necessary, connect with a live person.
Voice Assistant: It’s all about the voice in this case. A voice assistant is a digital assistant that uses voice recognition, speech synthesis, and natural language processing to provide a service through a specific application (NLP).
The words voice assistant and intelligent personal assistant, automated personal assistant, smart assistant, and virtual digital assistant shall be used interchangeably for this discussion.
So, in the context of a mobile app, how important is a voice assistant? Why would you want to include a voice assistant in your app?
Highly Engaging Experience
Users are more engaged with voice assistants than with any other interface. Users can ask for everything they want by generally speaking to the applications, and they can do it while multitasking. This also minimises the user’s cognitive work in getting what they want from the app, and apps that use voice assistants are perceived as being easier to use than apps that don’t.
Make Your Application Easy To Access
Existing Graphical User Interfaces that use touch, type, and mouse have the problem that users must find out how to use the app. They frequently overlook the app’s usefulness and become dissatisfied in the process. This difficulty is one of the main reasons people abandon apps after just one use.
Users may ask for precisely what they want and get support when they need it with a voice assistant in your app. This is a natural approach for users to learn about the value of your app and for you to make a great first impression. Voice also takes the user through the initial onboarding phase, preventing single-use drop-offs and ensuring that all users quickly reach your app’s “wow” moment.
Provide Service 24/7
Customer satisfaction and retention are critical for any application or service, and keeping support people available around the world 24 hours a day, seven days a week may be pricey. Many organisations have opted for FAQs and help centre articles with unlimited quantities of material for consumers to “self-service” support instead of 24/7 support.
On the other hand, users find this type of “self-service” via articles inconvenient, and they frequently become overwhelmed by the amount of information and don’t know what to do with it. Instead, voice assistants may take the user’s inquiries and guide them through the problem, gathering data in the same way that a genuine customer service agent would and guiding the user to the best solution. This type of assistance can provide information for the user, direct them to the appropriate process, and assist them in entering the data required to ensure the user’s success.
Develop Your Brand
Voice assistants are becoming more popular, and marketers see them as a means to communicate with their customers more intimately and personally. When we use our voice assistants, we’re conversing with them the same way we socialise with others. They comprehend our particular context and situations.
Voice assistants aren’t simply personal assistants; they’re also entertainers and, soon, emotional support givers.
Improve your product offering by understanding what users genuinely desire. The user feedback and use data that gets back from users while interacting with the assistant is the X-factor of adding a voice assistant to an application. Users will be able to ask for exactly what they want using a voice assistant in a way that feels natural to them.
With this information, you may gain significant insights into optimising the app’s experience and product offering to maximise the app’s worth.
For both businesses and app users, voice assistants provide several benefits, ranging from customer service cost savings to offering a personalised and productive voice experience. Although voice assistants are still relatively new, the window of opportunity for businesses to fully utilise them is rapidly closing.