Hypefactors will launch AI-powered ‘presence tracking’

The SaaS company Hypefactors, that delivers a unified solution for media intelligence and reputation tracking, will further improve its data enrichment assets by launching a ‘Presence AI’ (artificial intelligence) on October 20, 2021.

Developed by Hypefactors’ Data Science team, the Presence AI sets a leaping new standard for measuring media impact, as it automatically determines whether specific news coverage is exclusively focused on a specific brand/company/topic vs. being focused on more brands/companies/topics. This is important insight for clients when evaluating media impact and relevance.

Read More