Google Cloud buys UK data analytics firm Dataform

Google Cloud has acquired a London-based startup called Dataform that builds tools to manage data flows for enterprise customers. The terms of the deal haven’t been released, but TechCrunch understands that it is an ‘acquihire’ with Google keen to take on the company’s talent.

The company is described as an “operating system” for data warehouses and some of its co-founders are ex-Google employees. Its platform aims to help data-rich businesses draw insights by mining data stored in warehouses.

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